Voices Against Violence: Digital experience

The world's first petition you sign with your voice.
On April 17th, 2013, the Senate voted against requiring background checks on all gun sales; this despite the fact that 90% of Americans, including most gun owners, support such common sense legislation. We wanted to create a platform that empowered people, and made them feel like they were actively standing up for what they believe in. And give them some unique social currency for their efforts. The result is Voices Against Violence, the first petition you sign with your voice.

Honors:
Art Director's Club
D&AD
The Webbys
The New York Festivals.

The mobile app served as a recruitment tool for activists.