Visit Florida: Take a Mini Vacay

To appeal to a Millennial audience, Florida needed to repackage itself as a quick escape full of Instagram-worthy moments. We created a video series designed for Instagram Stories, encouraging viewers to take a “Mini Vacay” to Florida. Users were driven to custom landing page with easy to book packages, making a spontaneous trip an easy reality.

Kenya Tourism: Can You Kenya?

No plans? No problem. We sent influencer couple ‘How Far From Home’ on an epic journey to Kenya with one caveat: Instagram followers got to plan their itinerary. Using polls in Instagram stories, users were able to vote on which activity the couple were going to do next, creating a community-generated adventure in real time.

The campaign produced impressive results: 15,000 competition entries via Instagram stories, 2.1 million impressions, and over 90,000 user visits.