Acer + Xbox: How To Play

When it comes to the kind of content gamers want to see on their social feeds, one thing is sure—it’s definitely not ads. So, when we were tasked with promoting the one-month trial of Xbox Game Pass—to an audience that doesn’t like ads—we created step-by-step videos popular on gaming TikTok and buried the offer inside. Working with diverse influencers and creating bespoke content for the campaign, we exceeded campaign expectations with a 200% increase in audience engagement, 23% increase in program sign-ups.

Honors:
The Shorty Awards - Bronze

Case Study

Video samples

They asked us to make more! This time, we focused our message on the diversity of games for a diversity of gamers.